About HRP > Executive Board > Joan Schafer
Co-VP, Public Relations
Ad Strategies, Senior Partner
Joan has been a member of HRP-MN since 2002. She has served on the board in several roles including Communications Chair, Vice President of Public Relations and Assistant Vice President of Finance.
Joan has a BS degree in Marketing from St. Cloud State University and over 20 years advertising and communication industry experience with much of this time spent working directly with human resources. As a Senior Partner with Ad Strategies, she works directly with human resource clients in developing their recruitment marketing programs including employment brand, strategic candidate sourcing, internet strategies and employee referral programs.
Prior to Ad Strategies, Joan spent a decade inside the Star Tribune’s recruitment and retail advertising department, where she worked with clients on both print and online advertising solutions. She has also worked in advertising sales at St. Paul Pioneer Press, Careerbuilder.com and NAS Recruitment Communications.
In addition to being an active member of HRP-MN, she is a member of TCHRA and SHRM.