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Annual & Event Sponsorship Guidelines
There is increasing interest by organizations to sponsor HRP-MN annually and co-sponsor our monthly events. Traditionally we have only sought limited sponsors for the Meld and Golf Outing and for annual sponsorships supporting the organization.
The HRP-MN Board has endorsed the concept of HRP-MN annual events and philanthropy sponsorships, and have written the following guidelines for this purpose:
I. Corporate (Annual) Sponsorship:
- a. HRP-MN has a limited number of annual sponsorships of eight (8) sponsors per year. The maximum number of in-kind sponsorships per year are four (4).
- b. In-kind Sponsors: Current in-kind sponsors will have first preference of renewing their in-kind sponsorship annually with HRP-MN. If a current in-kind sponsor does not renew their annual sponsorship, the Sponsorship/Advertising Chair will solicit new annual sponsorships for HRP-MN. All in-kind sponsors will fill out a sponsorship form each year at the beginning of the new fiscal year (July), updating any information as needed.
- c. Gold/Silver/Bronze Sponsors: Current Gold/Silver/Bronze Sponsors will have first preference of renewing their sponsorship annually with HRP-MN. If a current Gold/Silver/Bronze Sponsor does not renew their annual sponsorship, the Sponsorship/Advertising Chair will solicit new annual sponsorships for HRP-MN.
- d. Annual Gold/Silver/Bronze and In-kind Sponsors will be contacted on the 1st of each month by the Sponsorship and Advertising Chair to see if the Sponsor would like any literature distributed at monthly programs or event(s).
- e. Sponsorship literature will be placed on sponsor literature table at HRP-MN Monthly Programs/Events if space is available.
- f. Sponsorship literature will be placed on sponsor literature table at HRP-MN Mini-Conferences if space is available.
- g. Annual Gold/Silver/Bronze and In-kind Sponsors will be contacted on the 1st of each month by the Sponsorship/Advertising Chair to see if the Sponsor would like to advertise in Update , the HRP-MN on-line newsletter, if eligible.
- h. Annual Gold/Silver/Bronze and In-kind Sponsors will be acknowledged through an announcement at the beginning of each monthly meeting or event by the Vice President of Communications or Advertising/Sponsorship Chair. Gold and Silver Sponsors will have the opportunity to provide a one-minute commercial (announcement about your organization) at both the Golf Outing and Holiday Philanthropy Event.
- i. Sponsor logo on all HRP-MN communications (36x year to members and prospects).
- j. Sponsor logo on HRP-MN web site (2,000 hits/month).
- k. Name on program agenda at each Monthly Program/Event.
II. Corporate Sponsorship Packages
Gold Sponsorship - $4,800
- Gold Golf Outing and Holiday Event Sponsor
- Name displayed on a sponsorship placard at both the Golf Outing and Holiday Event
- Name on placard as a Gold Sponsor at events sponsored by HRP-MN e.g., Multicultural Forum
- Opportunity to provide a one-minute commercial (announcement about your organization) at both the Golf Outing and Holiday Event
- Half-page advertisement in Update (HRP-MN online publication) – 12x (monthly) per year
- Sponsor logo with web link on all HRP-MN communications (36x year to members and prospects)
- Sponsor logo with web link on HRP-MN web site (3,000 hits/month)
- Monthly announcement of sponsor name at all HRP-MN events
- Corporate membership to HRP-MN
- Literature on sponsor literature table at all HRP-MN monthly programs and mini-conferences
Silver Sponsorship - $3,200
- Silver Golf Outing and Holiday Event Sponsor
- Name displayed on a sponsorship placard at both the Golf Outing and Holiday Event
- Name on placard as a Silver Sponsor at events sponsored by HRP-MN e.g. Multicultural Forum
- Opportunity to provide a one-minute commercial (announcement about your organization) at both the Golf Outing and Holiday Event
- Half-page advertisement in Update (HRP-MN online publication) – 6x per year
- Sponsor logo with web link on all HRP-MN communications (36x year to members and prospects)
- Sponsor logo with web link on HRP-MN web site (3,000 hits/month)
- Monthly announcement of sponsor name at all HRP-MN events
- Two individual memberships to HRP-MN
- Literature on sponsor literature table at all HRP-MN monthly luncheons and mini-conferences
Bronze Sponsorship - $2,000
- Bronze Golf Outing and Holiday Event Sponsor
- Name displayed on a sponsorship placard at the Golf Outing and Holiday Event
- Name on placard as a Bronze Sponsor at events sponsored by HRP-MN e.g. Multicultural Forum
- Sponsor logo on all HRP-MN communications (36x year to members and prospects)
- Sponsor logo on HRP-MN web site (3,000 hits/month)
- Monthly announcement of sponsor name at all HRP-MN events
- An individual membership to HRP-MN
- Literature on sponsor literature table at all HRP-MN monthly programs and mini-conferences
¹ Golf Event – Benefits to MOCA (Minnesota Ovarian Cancer Alliance supporting research for Ovarian Cancer) for 2006-07 fiscal year.
² Holiday Event – Benefits to Meld (Meld's mission is to enhance the capacity of those who parent to raise healthy, nurtured and competent children) for 2006-07 year.
III. Event/Philanthropy Sponsorship:
- a. Sponsoring is defined as underwriting the costs of an HRP-MN event or philanthropy event. The costs vary depending on location and membership attendance.
- b. Individual sponsors will be sought for special event sponsorship or philanthropy sponsorship. Sponsors understand that they are not exclusive sponsors.
- c. Sponsors will be sought for special events beyond the scope of the annual sponsorship such as extended half or full day programs, golf outings and similar events.
- d. Sponsoring is defined as underwriting a substantial portion of the costs of the meeting or event.
- e. Current members of HRP-MN will be given priority in co-sponsoring an event.
- f. Sponsors per each special event or philanthropy event will be limited to co-sponsors.
- g. Sponsorships may not conflict with the mission of HRP-MN or with the subject matter of the meeting.
IV. The Event/Philanthropy Sponsor will Receive:
- One (1) minute presentation for Gold/Silver event or philanthropy sponsors at the meeting to present their organization.
- To distribute promotional materials at that meeting. Promotional material will be handed out to each participant at the registration table.
- Recognition in the monthly Update as a co-sponsor for that event, including company logo and advertisement in monthly Update (HRP-MN online publication) newsletter.
- Some co-sponsors like to hold a drawing for a gift in order to solicit business cards from members at events.
- At least two (2) weeks prior to your event/or philanthropy co-sponsorship, please forward the following information to the Advertising and Sponsorship Chair: a copy of what you would like for us to place in Update (HRP-MN online publication) as an advertisement or newsletter announcement.
V. Sponsorship Levels for External Publication (Event Flyers):
• ½ page ad in the HRP-MN newsletter with circulation to over 250 HR Professionals at over 150 Twin Cities companies ($125 value)
• Signage at the event (Hole sponsorship at Golf Outing)
• Opportunity to provide a one-minute commercial about your organization
• Recognition as a primary event sponsor in the HRP-MN newsletter
• Recognition at the HRP-MN Event
• Literature on sponsor literature table
• ¼ page ad in the HRP-MN newsletter with circulation to over 250 HR professionals at over 150 Twin Cities companies ($75 value)
• Signage at the event (Hole sponsorship at Golf Outing)
• Opportunity to provide a one-minute commercial about your organization
• Recognition as a primary sponsor in the HRP-MN newsletter
• Recognition at the HRP-MN Event
• Literature on sponsor literature table
• Recognition as a primary sponsor in the HRP-MN newsletter
• Signage at the event (Hole sponsorship at Golf Outing)
• Recognition at the HRP-MN Event
• Literature on sponsor literature table
• Recognition as a sponsor in the HRP-MN newsletter
• Signage at the event (company name listed, no logo)
• Recognition at the HRP-MN Event
• Literature on sponsor literature table
We are excited with the opportunity to offer sponsorships of monthly meetings. These are not exclusive sponsorships as all Corporate and In-Kind sponsors are also involved in these meetings. The Sponsorship and Advertising Chair, in coordination with the Vice President Public Relations, is the main point of contact for questions and details.
The current Golf Outing benefits MOCA (Minnesota Ovarian Cancer Alliance) which supports research for ovarian cancer.
The current Holiday Event benefits Meld. Meld’s mission is to enhance the capacity of those parents who wish to raise health, nurtured and competent children.
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